What Is the Imagery in Everyday Use

Many times authors use symbolism as a way to convey a broader message that speaks to more readers. You can also use symbolism to foreshadow what will happen later in the story.

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The Presentation of Self in Everyday Life is a book that was published in the US.

. In 1959 written by sociologist Erving GoffmanIn it Goffman uses the imagery of theater in order to portray the nuances and significance of face-to-face social interaction. This literary device is the use of a situation or element to represent a larger message idea or concept. Every story uses symbolism in some way.

Imagery is the element most related to the target audience because people empathize with faces and naturally want to see themselves reflected in the brands they consume. This means for example creating guidelines around whether any stock images or videos used should read as corporate or showcase everyday people depending on whom your visuals.

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